Heets Teak is the eighth new member of the Heets series, which provides “the taste of flue-cured tobacco and the aroma of nuts”.
Each model has a package of 20 sticks, retail price is 5 pounds, and it will be available in December.
Nielsen’s data shows that the retail value share of IQOS and Heets has “surpassed” competing brands in the smokeless category.
Philips Morris says its IQOS system does not produce smoke or smell. By using real tobacco instead of e-liquid (e-liquid), it “provides a more familiar and satisfying tobacco experience.”
The company stated that the harmful chemicals emitted by IQOS are on average 95% lower than cigarettes.
Kate O’Dowd, head of Philip Morris’s field service, said: “At the time of the launch of our eighth heated tobacco rod variant, Heets Teak, the IQOS device became the number one smoke-free product in the UK. , Including all e-cigarettes and heated tobacco products.
“Philip Morris’s commitment to the retail community will continue through 2021 to meet growing consumer demand.
“We are increasing our field staff to expand to new regions and cities across the UK-supporting more retailers to stock iqo and Heets in order to provide better options for adult smokers who would otherwise continue to smoke.”
